For business
Advertising & partnerships
The guide answers questions from families, tourists and school groups planning a visit. We assess partnerships individually and clearly separate commercial material from independent editorial content.
Who the guide reaches
The guide answers practical questions from people planning a visit: what to see, how long to allow, how to get there and which museum to choose. We assess proposals individually for usefulness to readers and fit with the site’s subject.
Possible partnership formats
Display advertising
Clearly labelled placements adapted to the page layout and device.
Partner article
Content created in collaboration and always separated from independent editorial recommendations.
Thematic partnership
A guide or campaign connected with history, culture and responsible tourism.
Partnership rules
- Commercial material is clearly labelled and separated from editorial content.
- Commercial links receive the appropriate rel="sponsored" attribute.
- A partnership does not guarantee a positive review or influence independent recommendations.
- Scope, timing and fees are agreed only after the subject and format are accepted.
Advertising delivery standard
Advertising must not imitate navigation, a system message or an editorial recommendation. Every block receives a visible “Advertisement” label and must not cover content, menus, the map, a form or a link to visitor information. Network ads do not run on policy, contact, admin or non-indexed pages.
The only network format admitted to further testing is a Native Banner placed after a substantial part of an article. We allow no more than one block per page. It is not downloaded below 360 px because four creatives would create a disproportionately long column. At wider sizes, space is reserved before loading so the ad cannot push the text a visitor is already reading.
| Model | Decision | Reason |
|---|---|---|
| Native Banner | Conditional | Only after creative-category, host, mobile-behaviour and consent checks. |
| Social Bar | No | It overlays the interface and distracts readers. |
| Popunder | No | It opens another page or tab without the visitor expecting it. |
| Smartlink | No | It leads to a variable destination without sufficient editorial context. |
Ask about a partnership
Describe the brand, objective, proposed format and timing through our editorial contact channels. Current traffic data and terms are available in reply; we do not publish stale rates or estimated statistics.